WHO: The artist formerly known as Edible Arrangements (now, Edible) and me and my AD partner, Melanie Fitts. Mel and I led the team to winning Edible’s creative business, making Tombras Edible’s Agency of Record.

WHAT: A digital campaign to introduce Manhattan Theatre Club’s new comedy, The Nap. With a smattering of crazy characters, it felt perfectly necessary to give each of them their moment. Our team scripted a short, comedic digital spot to both parody and tease The Nap’s storyline while also rolling out a series of character intros on social.

WHY: Getting people to shows starts with making them want to know what happens next. A focus on our wild plot and wacky cast felt like just the thing.

DIGITAL TRAILER

CHARACTER INTROS